Welcome to our website.

We’re glad you stopped by. At Creative Master Pools, we believe in the personal connection between our clients and our team and it all starts here. Take your time reading about us, our expertise, and our approach to building the pool and outdoor living area of your dreams. Tell us how we can help you realize that dream.

Creative Master Pools, Inc. is a family owned and operated company located in northern New Jersey. We have been building innovative custom concrete pools for over 30 years. We embrace the principles of “old world craftsmanship” along with our commitment to being leaders in technology and techniques when designing, building and providing customer service. 

We take pride in our client relationships. Building a pool together creates a bond — through anticipation of the design and its construction — to realization of the final creation. We view our clients as extended family and most often maintain long-standing relationships with our maintenance programs. We want your experience to be fulfilling. Quality pools, service and customer trust has been the secret to our success.

Creative Master Pools offers a full range of services from pool and landscape design to construction and pool service. Our staff is qualified and committed to finding solutions that combine aesthetics and function that enhance your yard and lifestyle by bringing your backyard aspirations to life.


Our designers offer professional plans backed by more than 30 years expertise in structural, hydraulic, hardscape and landscape systems to bring you one of the world's finest pools. All are college graduates experienced in CAD generated designs.


Our construction team is in-house and highly trained to execute even the most complex designs. Swimming pool construction, renovation, hardscape, and landscape designs are brought to life at the hands of our craftsmen.


Our pool maintenance and service division offers both commercial and residential certified expert pool service year round, including emergency service. Our Service Technicians hold the following industry credentials: CSP, CPO, Tech I and Tech II Certifications.

Management sets the tone of most companies. At Creative Master Pools it is the Avetas who set the standards and commitment for excellence. They bring the experience in all aspects of the business from creative design to build execution to motivate and lead the team to excel in whatever they build.

Ronald Aveta – President

  • 30 years of custom swimming pool construction
  • Master Pools Guild - Board Director (2007-2010)
  • Sta-Rite Industries hydraulics school
  • Industry instructor on specialty construction techniques (15 years)
  • CPO Certification
  • 30 years APSP Continuing Education Programs

RuthAnn Aveta - Vice President  

  • 17 years swimming pool design and sales
  • BA - Douglass College, art and economics
  • AS - Berkeley Institute of Interior Design
  • Master Pools Guild – Member seminars
  • 17 Years APSP Continuing Education Programs


To that end, we listen to your lifestyle vision for your outdoor living space. We make you aware of the options that match that vision and capture your wishes in a design plan. Then we make your dream a reality building the most beautiful outdoor living poolscape customized to your home and family.







National/regional Design (100+ Awards)
Master Pools Guild, NESPA, APSP, Aqua Magazine

International Design

Technical Achievement
APSP; Master Pools Guild

Distinguished Builder
Pool and Spa News


Creativity with a Master’s Touch!